At its core, a brand is a promise to our consumers and the Te Kapu Apiaries brand promise incorporates more than just our tangible range of honey products but also the service we provide to you our customers. The new Te Kapu branding has also endeavoured to include the feelings that our consumers get when they use our products and the enjoyment they derive from using it in the many ways that honey can be enjoyed.
The new Te Kapu Apiaries brand is made up of our new logo, the different honey variety logos and colourways, our new sustainable packaging and the personality of three generations of beekeepers that represent the longevity and history of the Te Kapu name.
Together with our customer service, the value for money pricing for each variety, the Te Kapu product quality, and our corporate responsibility to our employees, our customers and to our natural environment in which we produce our product, to us our brand is also a bit more intangible.
It's emotional, visual, historical, and its human because it’s a product from our family to yours.
The Te Kapu brand is the way we would like it perceived by those who experience it. More than simply a name, term, design, or symbol, our brand is about the feeling that our product evokes. Brands live in the mind, and simply put, brands are perceptions. In developing our new brand look, we have worked hard to ensure that your perception of the brand is matched equally with the taste and quality of each and every honey variety we produce.
We know that consumers nowadays want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. If the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying it. And that’s our aim: customer satisfaction and reassurance that with every mouthful of Te Kapu brand honey, you are experiencing a one hundred percent naturally produced honey, harvested and packaged in sunny Hawke’s Bay, from our family to yours.